In 2000, Haig Armen was offered a producer position to help create and develop CBC Radio 3 – a highly innovative initiative in the new media space, which aimed to attract a younger demographic to CBC. In 2002, CBC Radio 3 launched its online magazine. Haig and a small team worked weekly to design and [...] Read more – ‘CBC Radio 3 Magazine’.
In 2005 Haig founded lift studios, an interaction design agency in Vancouver, BC. The studios’ goal is to create elegant usable interactive products for the web, mobile and touchscreens. Over the first 4 years the company has been recognized by the industry a number of times and continues to create exceptional work. The website’s goal [...] Read more – ‘Lift Studios Website’.
In 2010 Haig Armen’s design firm, Lift Studios was hired by the Vancouver Aquarium to design and develop a touchscreen kiosk to accompany the Beluga Whale exhibit. The goal of the kiosk was to encourage children to explore the sounds that Belugas create and compare them with the sometimes-disturbing man-made sounds in their environment. The [...] Read more – ‘Vancouver Aquarium’s Beluga Touchscreen Kiosk’.
In contrast to the many brochure-style university websites, Haig Armen proposed that the School of Architecture present the work that is produced day-to-day by its community. The site features content contributed by faculty and students dynamically and fosters interaction, exchange and exploration within the sala community. The site has been received with great enthusiasm by [...] Read more – ‘UBC’s School of Architecture Website’.
In 2009 Haig Armen’s firm, Lift Studios was chosen to design and build a media-rich community website for the Vancouver Olympic Committee and aboriginal sports community. The website celebrates the accomplishments of Canadian aboriginal athletes, and provides a social network for aspiring young athletes to communicate with professionals in sports. The Aboriginal Sports Hall of [...] Read more – ‘Aboriginal Sports Hall of Fame website’.
For the past five years Haig Armen has been creating music and motion graphics, and performing for a multimedia project called MIRROR that uses live and recorded media to create a kind of pyschosexual postmodern cabaret. By embracing the artificial and sentimental, MIRROR reflects the transitory, spectacular world of endless commodities, sex, advertising, and tabloid [...] Read more – ‘MIRROR project’.
Haig Armen was a key member of a small team asked to develop a broadband pilot project for the Canadian Broadcasting Corporation (CBC). The primary aim of the Home Delivery project was to deliver CBC’s rich media content to people in their homes without them having to go to much effort. In 2003 Home Delivery [...] Read more – ‘CBC Home Delivery’.
In 2005, Haig Armen was commissioned to develop an identity, advertising strategy and sales centre for large real estate developments in Victoria. Haig developed a brand for the project and applied this visual identity to all the marketing collateral and advertising campaigns. Haig developed a simple, contemporary wordmark for the overall brand with a series [...] Read more – ‘Dockside Green Identity Design’.
In 2004, Haig and his partner Tamar decided they would like their wedding invitations to show their creative nature and a traditionally designed card just wouldn’t do. When designing the card, Haig remembered that a family friend who was a retired doctor had examined him and his soon-to-be wife with an old cardiogram machine. They [...] Read more – ‘Haig & Tamar’s Wedding Invitations’.
Flying up to Yellowknife to redesign Up Here magazine was a thrill Haig Armen won’t soon forget. In 2003 Haig was asked to redesign the prominent outdoor magazine with an eye for bringing a more contemporary style to the publication and attracting a younger audience. The redesign was later implemented and the magazine continues to [...] Read more – ‘Up Here Magazine Redesign’.
Haig and his Lift Studios team were asked to create a visual identity and website for Booknet Canada in 2011. The project’s goal was to become the place where Canadians around the world could visit to find any Canadian book ever published. The site would eventually house over 80,000 titles, reviews, bookclubs and author profiles. [...] Read more – ‘Canadian Bookshelf Website’.
In 2006, international recording artist Neko Case approached Haig to design her website. A warm welcoming design was created on an extendible content management system. The site allows Neko to easily share her touring stories and photography with her fans, showcase her music and sell merchandise. After six years the site still receives great feedback [...] Read more – ‘Neko Case Website’.
Lift Studios was hired to create the website and corporate identity for a new forward-thinking real estate development on Bowen Island in British Columbia. The development’s objective is to encourage sustainable living while still allow residents of the Evergreen a luxurious home in a prime location. The website was designed to feature the strategies and [...] Read more – ‘Evergreen Website’.
In 2006 prominent Persian architect, Housein Amanat’s firm hired me to design a new corporate identity for his architectural firm. The project took many months and included a great deal of exploration and changes in direction. Iteration 1: Iteration 2: Iteration 3: Final Iteration Read more – ‘Amanat Architects’.