Content Management Systems are great. They’ve become more flexible and easier to implement, allowing companies big and small to have the ability to manage the content on their websites without breaking the bank.
There’s a problem though, and it’s not a technology one. It’s a people problem. If you’re having trouble managing the content on your Web site, it’s because you have an editorial process problem. Your public-facing Web site is a publication. You need to treat it like one.
“You need an editorial staff in place to make the content on your site as interesting and consistent as it can be. That staff may just be one executive editor, but nothing should go online without that person’s approval. As your Web strategy grows, so too should that staff.”